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For decades, athletes had been told to 'stick to sports'. In the ¸íÇ°Æеù·¹Çø®Ä«=¸íÇ°Æеù·¹Çø®Ä« 2010s they finally found their voice.
Athlete welfare
At the turn of the last decade, the only aspect Çö´ë »ì±Õ ³Ã¿ÂÁ¤¼ö±â·»Å»=Çö´ëÅ¥¹Ö Å¥¹ÖS Ç÷¯½º »ì±Õ ³Ã¿ÂÁ¤¼ö±â·»Å» ½ºÅĵåÇü±Â±Â of Britain's elite sporting culture that seemed to matter was performance.
Record success at successive Olympics and Paralympics after decades of disappointment secured the country's status as a sporting powerhouse, and appeared to vindicate the 'no-compromise' strategy of all-powerful funding agency UK Sport, the body tasked with turning lottery money into medals.